The story behind South Carolina's premier coin, currency, bullion & jewelry dealer.
Tracy was born and raised in Anderson, South Carolina, where her roots run deep and family has always been at the center of her life. She later spent 12 years in Florida with Joe, building a life together, but her heart never strayed far from home. Wanting to be closer to her family, she made the decision to return to the Upstate. Joe did not just follow, he embraced it fully, becoming part of her family in every sense of the word and if you know, you know.
Not long after returning, an opportunity appeared in the form of a vacant storefront. What started as a simple idea quickly became something much more meaningful: a place where people could feel comfortable, respected, and genuinely taken care of. That place became Clemson Coins, Currency and Bullion.
There are businesses you visit because they have what you need. And then there are businesses you return to because of how they make you feel. At Clemson Coins in Pendleton, the difference is Tracy.
From the moment you walk through the door, Tracy sets the tone. She greets every person with a sincere smile, takes the time to ask how you are doing, and makes sure no one ever feels rushed, overlooked, or out of place. By the time you leave, it does not feel like a transaction, it feels like you just spent time with someone who genuinely cares and a friend.
Clemson Coins was not just opened, it was built, together. While Joe brings decades of experience and deep knowledge in coins, currency, and precious metals, Tracy brings the balance that turns expertise into trust.
She manages the day-to-day operations with consistency and care, keeping everything running smoothly behind the scenes while making it look effortless out front. Whether someone walks in with a single coin or an entire estate, Tracy ensures they are treated with the same level of respect, patience, and attention.
In a business where people are often making important financial and emotional decisions, that kind of presence matters. Tracy has a way of putting people at ease, helping them feel confident, informed, and never pressured.
To know Tracy is to know her love for animals. It is not just a hobby or an interest, it is part of who she is. Her home is filled with the kind of love only animal people truly understand, where pets are not just pets, they are family.
That same compassion carries into the business. Tracy is a strong supporter of animal welfare and takes pride in giving back to causes that protect and care for animals in need. Through the charities Clemson Coins supports, customers are indirectly part of that mission, helping extend that care beyond the walls of the shop.
Tracy and Joe are not just business owners in the Upstate, they are part of the fabric of it. They live here, spend time here, support other local businesses, and stay connected to the people around them.
What Tracy brings to Clemson Coins is not something that can be taught or replicated. Her kindness is natural. Her empathy is real. And her ability to meet people where they are, whether they are excited, uncertain, or going through a difficult moment, is what makes the experience different.
Many customers come in during important life transitions: settling estates, parting with inherited collections, or simply needing financial support. Tracy understands the weight behind those moments and treats each one with care, discretion, and respect.
Time and time again, customers say the same things:
"She made me feel comfortable right away."
"I didn't know what to expect, but she walked me through everything."
"It felt more like visiting friends than doing business."
Those reactions are not accidental. They are the result of who Tracy is every single day.
Joe will tell you without hesitation that Tracy is the best thing that ever happened to him and to this business. Her work ethic, her patience, her loyalty, and the way she genuinely cares about people are what make everything work.
Clemson Coins is not just built on knowledge or inventory. It is built on trust, relationships, and the kind of experience people remember long after they leave.
Moreover, Tracy's presence is one of the reasons Clemson Coins feels different from so many other places. She brings warmth without pretense, kindness without pressure, and sincerity that people can feel the moment they meet her. Whether someone is walking in with excitement, uncertainty, or a heavy heart, Tracy has a way of making them feel understood and respected. That is not just good customer service, that is who she is.
At the center of it all is Tracy, the heart of the business, the warmth behind the counter, and one of the biggest reasons people leave feeling confident enough to come back.
Joe's store, 1979

Proprietors: Joe & Tracy — pictured in front of their 45' Diesel Class A Motor Coach.
Joe began selling coins when he was 10 years old to friends and dealers. He remembers when a dealer told him that he would pay Joe $5.50 for rolls of pre 1964 dimes. That was around 1966-67 or so. Joe would go to banks and buy rolls and rolls of dimes, go through them and sell all the silver rolls to the dealer. Joe would make $2 to $3 a week. Sounds ridiculous but bear in mind that in the 1960's Joe could buy 2 slices of pizza, a small coke and a vanilla ice cream cone for 50¢. He was making bank back then. By the time he was 16 he was dealing on a much larger scale. He went full time at 18. He owned several businesses throughout his lifetime but always dealt in coins and paper money. And then, the 1990's rolled around and please read on.
In the mid-1990s, Joe was ahead of the curve, building and growing internet companies before most people knew what the internet was. He sold two of his companies to publicly traded companies by late 1999, right at the peak and end of the dot-com boom, and walked away with the kind of track record most entrepreneurs only dream about.
Retirement, however, didn't suit him. It never does for people wired the way Joe is.
He started another business and it was through that venture that fate intervened in the best possible way. A client named Barry came down from South Carolina to meet him, and Barry brought his sister Tracy along. The rest, as they say, is history. Tracy was and still is a sweet, quiet woman with a beautiful South Carolina accent, Tracy quickly caught Joe's attention. Joe took her on one of his Harleys and showed her around the beautiful Florida area.
After a couple of months of long-distance conversations, Joe won her over. They began dating; Joe driving up to South Carolina, Tracy flying down to Florida. Eventually Joe asked Tracy to move to Florida and they became a couple and a team. Tracy later reminded Joe, that it was 2009 when they met as he didn't remember. :)
After selling that business in 2016, Joe and Tracy did what any self-respecting road warriors would do: they bought a 45-foot Class A Diesel Pusher and hit the open road. Joe maintained their Florida home as a base from which to always start a new adventure. For nearly six years they crisscrossed the country racking up 72,000 miles, visiting almost every state, and more coin shops and shows than most dealers visit in a lifetime. Joe has a saying: before you fly overseas to Europe (where they don't even like Americans), see the USA first.
In 2022, Joe & Tracy decided to move to the Clemson area, near Tracy's hometown of Anderson where she was born and raised. It was then that Joe spotted a vacant storefront on Clemson Boulevard and had one of those moments of clarity that only comes to people who have built things before. He knew exactly what it could be but little did he know it would become the thriving business it is today. Clemson Coins, Currency, Bullion & Jewelry opened its doors and quickly became the most trusted precious metals and numismatic dealer in Upstate South Carolina.
Joe holds memberships in the most prestigious and heavily vetted organizations in the numismatic world: CCE, CDHCD, JHJ, PCGS, NGC, PMG, CAC, CACG, PCDA, the NSDR, and others. These aren't vanity memberships as they require extensive vetting and carry real accountability. When Joe makes you an offer, it is backed by decades of expertise, a national network of dealers and collectors, and a reputation he has spent a career building.
He buys coins, currency, gold, silver, bullion, jewelry, and stamps; estates, collections, single pieces, and everything in between. He has seen it all, priced it all, and bought it all. If you have something to sell, Joe will give you a straight answer and a fair number. Every time.
Together, Joe & Tracy make up a buying & selling powerhouse with inventory second to none throughout Greenville, Anderson, Pendleton, Greenwood, Clemson, Simpsonville, Pickens and the surrounding areas and throughout the Upstate of South Carolina, Georgia, North Carolina and Tennessee.
Thank You & God Bless,
Joe, Tracy, Deena & Pebbles

Princess Deena & Princess Pebbles — always on duty.
Princess Deena, head of security is now joined by little Princess Pebbles. Both are always working hard at Clemson Coins, Currency, Bullion, Jewelry & Stamps.
You may just get to meet them on your next visit to our Pendleton showroom!
Their Entegra Cornerstone & Tracy's Mini Cooper "S" in tow and yes, the back window says "I'm Pushing As Hard As I Can!" 🤣

Joe's 1980 Ferrari 😎
7611 Highway 76, Pendleton, SC 29670 — just 30 minutes from downtown Greenville
Most items found on www.MorganSilverDollars.com are not kept at our Pendleton store location. Please call in advance if there is something special you'd like to view and we'll set up an appointment at your convenience.
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